How about the future of China’s bed linen market?
The textile industry can be divided into three industries according to its end use: apparel textiles, technical textiles and decorative textiles. The decorative textiles industry is generally referred to as home textiles, which is also home textiles. The bedding industry is one of the home textiles. A sub-industry. Bedding is an important part of home textiles.
China has the world’s largest consumer group, and the huge consumption potential of the home textile market will be released. In the next few years, the Chinese textile market is expected to increase by a net 200-300 billion yuan market.
According to a survey by the China National Textile Industry Association, China’s home textile market still has huge room for development. According to the textile consumption of developed countries, clothing, home and industrial textiles account for 1/3 each, while the ratio in my country is 65:23:12 According to the standards of most developed countries, clothing consumption and household textile consumption expenditure should be basically the same, and as long as the per capita consumption of household textiles increases by one percentage point, China’s annual demand can increase by more than 30 billion yuan. With the improvement of people’s material living standards, the modern home textile industry will have more growth.
China has a 600 billion home textile market, but there are no real leading brands yet. Similarly, this over-dispersed market status is more prominent in the pillow market. Because of the promising market prospects, companies flock to brands, and Chinese textile companies have an average of only 6% of profits.
